Jordan Larsen

Tracks marketing spend against budget by program and channel, flagging overruns and underspend with the reason and the fix.

Builds AP reporting — aging, DPO, discount capture, and processing metrics — so the pay cycle is visible and improving.

Runs marketing's projects and requests like a project — intake, owners, dependencies, and status — so work ships on time.

Builds and maintains marketing's recurring reports and dashboards with consistent metrics and written takeaways.

The instant answer to 'is this on-brand?' — encodes the guidelines and checks logo, color, type, and usage compliance.

Analyzes inclusion and engagement survey data by group to surface where experience differs — and what to act on.

Turns competitive intelligence into clear battlecards, briefings, and leadership decks.

A briefing on the product team — metric movements, delivery risks, and what needs the VP's attention.