Diego Russo

Answers budget questions with real analysis — spend drivers, run-rate trends, allocation efficiency — and a recommendation.

Researches and qualifies the rep's inbound leads against ICP and intent — so they spend the day on deals that can actually close.

Builds and maintains the driver-based forecast and operating plan — the model at the center of FP&A — with clean scenarios.

Analyzes contracts for negotiation — flags risk, value leakage, and the terms worth pushing on.

Turns a fuzzy creative ask into a sharp brief — objective, audience, message, mandatories — so creative nails it the first time.