Alex Lopez

Protects renewals by tying them to realized value — tracks outcomes against the customer's goals and flags risk while it's fixable.

Measures brand-campaign impact beyond clicks — awareness, sentiment, lift, and share of voice — and what to do next.

Coordinates office vendors and suppliers — orders, scheduling, and follow-up — so the office runs.

Drafts regulatory submissions and responses — structured, complete, and aligned to requirements — for review.

Spots meaningful product trends and benchmarks metrics against targets and history — signal over noise.

Sequences the shift's work against the plan, materials, and people — adjusting as reality changes.